How to Introduce Yourself as an Instructional Coach, ep. 242

We’re continuing our series – Instructional Coaching Startup: Your Coaching Identity! In this episode, you’ll learn how to introduce yourself as an instructional coach!
I share what it was like when I first started coaching and had to introduce myself. Spoiler alert – it wasn’t smooth! I highlight one of my favorite ways for instructional coaches to get to know teachers and explain their role. Plus, you’ll hear from three amazing coaches who tell us exactly how they introduce themselves and build relationships with teachers.
If you want to have a good handle on who you are as a coach and set yourself up for a successful year, my Instructional Coaching Start Up Course is OPEN! It walks you through all the things we’ve talked about in this series and helps you prepare for the first 20 days of school. You get all the materials and guidance you need to introduce yourself as a coach and so much more.
When I First Started Coaching
How you introduce yourself to teachers can either start building a relationship or tear down the space between you!
When I first started as an instructional coach, I had no idea how to introduce myself! This was before people talked about it online.
On the first day of PD, I sat with the math and science coach. Our new principal started by discussing the changes the school had undergone, and there were many. Then, she introduced us coaches as “the experts”.
At the time, I didn’t realize how problematic this would be and how it would set me up for a very difficult relationship with teachers early on. Being an “expert” implied to teachers that I knew better than they did, and they should do what I say. This introduction led to teachers asking what they should do in a challenging sort of way.
Yikes, right? That experience taught me a lot about how not to introduce myself as a coach! Over time, I learned better ways to connect with teachers and talk about my role.
Coffee/Cookies/Cupcakes with a Coach
One of my favorite ways to introduce myself is to set up Coffee, Cookies, or Cupcakes with a Coach. It’s a fun way to get to know teachers and share more about what you do on campus.
So how does this work? Basically, you provide some tasty treats and invite teachers to stop by to get to know you as a coach. The goal is to make the interactions purposeful and learn about each teacher as a whole person.
There are different ways to structure and prepare for your Coffee, Cookies, or Cupcakes with a Coach! How you structure the event and get teachers to attend will vary based on your school. Some instructional coaches put teachers on a schedule, and others say to just stop by.
Here are a few scheduling options. Choose what works best for your teachers.
- Host sessions before or after school.
- Invite teachers to come during conference periods.
- Assign specific time slots for teachers.
Once you’ve scheduled your Coffee, Cookies, or Cupcakes with a Coach, you need to prepare for it! Below are some things to do before, during, and after your session.
Before you meet with teachers:
- Grab some yummy treats!
- Create a coaching menu. You can grab my free coaching menu here and listen to episode 117 to learn more!
During the event:
- Welcome teachers!
- Introduce yourself as a person, not just a coach!
- Share your coaching menu.
- Ask teachers about their goals and interests.
- Build relationships and connect over things in common.
- Aim for short, focused interactions that last about 5 to 7 minutes.
- Be a real, authentic person!
- Create a comfortable environment where teachers see you as a supportive colleague, not an evaluator or administrator.
After/Follow-up:
- Jot down notes about individual teachers – personal interests, professional goals, potential areas of support.
- Follow up in a week or two.
- Offer support based on initial conversations.
Introducing Yourself as a Math Coach with Mona Iehl
Mona Iehl of Mona Math is a coach and consultant for grades K-8 in Chicago and virtually across the country. She likes to get into classrooms at the beginning of the year to introduce herself to students and teachers.
Mona positions herself as a coach who recently left the classroom and wants to stay close to students and teaching. She starts modeling lessons early on to demonstrate what is possible in math and to show teachers she’s not afraid to get her hands dirty. It also shows her commitment to engaging students in meaningful math discussions, critical thinking, and real classroom learning.
How to Introduce Yourself as a Middle School Instructional Coach with Vanessa Ellis
Vanessa Ellis is a middle school instructional coach in Georgia. She decided to introduce herself by creating a brochure and scheduling time to review it with teachers. She placed copies in their back-to-school packets and kept extra copies in her PLC room.
Here are a few things she included in her brochure:
- Cover with her photo and the school mascot
- Professional information about her
- A brief definition of what instructional coaching is
- List of coaching services
- Testimonials
- Contact information
- Incentives for utilizing coaching services
You can grab a PDF copy of Vanessa’s instructional coaching brochure here!
Instructional Coach Introductions with Amy Rudd
Amy Rudd is an instructional coach for two buildings in Akron, Ohio: a K–5 elementary and a 6–8 middle school campus. During the episode, she outlines several ideas for introducing yourself as a coach.
First, Amy emphasizes knowing your “Why”: why you’re there and how you’ll support your teams.
One of her favorite ways to connect with teachers is to use children’s literature. She chooses a picture book that resonates to help her focus, think, and relate as she introduces herself to teachers.
Next, Amy meets with the principal to clarify her role and determine how to communicate it. She introduces herself and the core principles of coaching during opening day staff meetings, PLCs, and informal Coffee, Cookies, and Conversation appointments.
To help teachers experience coaching firsthand, she co-leads an activity with the principal that models a coaching conversation. They take turns asking and answering questions to show what coaching is really like and how it can support their students. As a follow-up, Amy surveys teachers and follows up individually to start coaching cycles.
Other ways Amy introduces herself and keeps teachers informed:
- Read-alouds in classrooms early in the year
- Welcome letters to staff to introduce herself as a coach
- Asking questions to build relationships
- An app to access Google presentations and provide an easy way to contact her
- “Learning in the Loo” newsletter posted in all staff restrooms
How to Introduce Yourself as an Instructional Coach
If you’re unsure how to introduce yourself as an instructional coach, you’ll get lots of ideas from this episode! My guests went really in-depth to share exactly how they do it, and I know you’ll learn a lot from them.
If you want some extra support deciding how to introduce yourself, my Instructional Coaching Start Up Course will walk you through everything. It will help you prepare yourself for the first 20 days of school so you can coach with confidence!
To hear all my guests’ insights, listen to the full episode using the player below or wherever you get your podcasts! Until next time, happy coaching!
Topics and Questions Discussed in Episode 242 – How to Introduce Yourself as an Instructional Coach
- How to introduce yourself as an instructional coach
- The way my principal introduced me as a literacy coach and how it set me up for challenging relationships with teachers
- Hosting Coffee, Cookies, or Cupcakes with a Coach to introduce yourself and your role
- Guests Mona Iehl, Vanessa Ellis, and Amy Rudd share the unique ways they introduce themselves to teachers
Ready to listen?
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Learn more
- Episode 73 – 10 Roles Coaches Serve…and What They Looked Like in My Coaching
- Episode 237 – Instructional Coaching: More Feelings than You’d Expect with Leah Ruesink
- Episode 238 – What Is the Purpose of Instructional Coaching? with Erinn Cottman
- Episode 239 – What Instructional Coaching Is and Is Not with Jasmine Abbey Bell
- Episode 240 – Building Your Coaching Personality with Jessica Zimmerman
- Episode 241 – Back to School Instructional Coaching Checklist
- Buzzing with Ms. B on Instagram
- Join My Facebook Group: Instructional Coaching with Ms. B
- Free Coaching Menu Guide & Template
- Free Instructional Coaching Jump Start Mini Course
- Email Vanessa Ellis – Ellis.Vanessa.i@muscogee.k12.ga.us
- Vanessa Ellis Linktr.ee
- Mona Math Linktr.ee
- Amy Rudd Notes for Instructional Coaches
Helpful Resources
- Instructional Coach Binder Megapack – Editable Forms, Calendars, Planning Tools
- Instructional Coaching Binder Megapack – Editable Forms, Documents & Tools on TpT
- Buzzing with Ms. B TpT Store
- Instructional Coaching Start Up Course
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Podcast produced by Fernie Ceniceros






