Turning Your Instructional Coaching Newsletter into Coaching Conversations with Jeffrey Bradbury, ep. 286

Coaching newsletters are often distributed monthly or weekly, but do they actually lead to meaningful conversations and coaching cycles?
In this episode, author and educator Jeffrey Bradbury joins me to talk about turning your instructional coaching newsletter into coaching conversations with teachers. The discussion focuses on the importance of using your newsletter to gain entry into classrooms and build awareness of your role.
If you’re tired of putting energy into a newsletter that ends up in the recycling bin and never turns into coaching work, you’re definitely not alone! This episode is all about how to make your newsletter a tool for coaching cycles, not just a pretty PDF.
Here are the highlights! To hear all of Jeffrey’s insights, be sure to listen to the entire episode!
Why Create a Coaching Newsletter?
Coaches often spend a lot of time creating newsletters, websites, and other resources for teachers. But if those resources feel like one more thing on an already full plate, they’re likely to be ignored, no matter how valuable the content.
Jeffrey tells us that when created purposefully, a coaching newsletter becomes more than information about tools and trends. We can use newsletters to spark coaching conversations, highlight classroom practices, and reinforce school-wide goals.
By being intentional with our newsletters, we can create something teachers want to come back to again and again. We can build archivable, searchable resources that teachers can use when they’re ready.
One idea Jeffrey discussed was viewing newsletters as a marketing tool that answers the questions of who we are and what our purpose is on campus. Newsletters, emails, and digital resources are the vehicles that get you into classrooms and create excitement around your coaching support.
Starting out as an instructional coach can be so overwhelming! It can feel like there are too many things to do, and you just don’t know where to start. This resource includes a guide, printables, and fillable forms (PDFS) to build relationships, have a dialogue with your administrator, review data and make a plan, visit classrooms, and more! Get the First 20 Days of Instructional Coaching Start Up Kit and Forms today!
Creating Newsletters That Drive Coaching Cycles
During the conversation, Jeffrey explains that coaching newsletters should be a teaching opportunity and a conversation starter. Your newsletter can serve as a scaffold for ongoing coaching cycles.
Jeffrey suggests including these sections in your instructional coaching newsletter:
1️⃣ What’s Going on in the District: Connect newsletters to school goals, showing how coaching supports school- and district-wide goals.
2️⃣ Teacher Feature: Share practical examples of how teachers are trying new strategies or meeting goals.
3️⃣ Coaching Corner: Introduce coaching opportunities connected to the newsletter’s theme.
4️⃣ Applications/Goals: Feature practical uses of tech/tools already used by the school. Give teachers ideas for how to use them.
Here are a few things to keep in mind when writing your newsletter:
Keep It Relevant: Teachers have a lot on their plates. Jeffrey recommends focusing on the tools and resources teachers already use at the school.
Offer Bite-Sized, Actionable Tips: Highlight one how-to that teachers can use right away.
Personalize It: Instead of sending a one-size-fits-all format, create subject- or grade-level versions. Jeffrey keeps 80% of the message consistent across all versions but customizes the remaining 20% to make each newsletter feel personalized. To hear how this type of newsletter can fit into a vertical coaching cycle, be sure to listen to the entire episode.
Have a plan for working with new and uncertified teachers with the Coaching New Teachers Toolkit!
It includes forms, templates, and everything you need to help your new and uncertified teachers! Figure out what support the need and provide PD and coaching with these resources. Grab the Coaching New Teachers Toolkit in my TpT Store!
⭐⭐⭐⭐⭐ “I support & coach new teachers and this resource is so valuable. I purchased it several months ago and often use tips you suggested when working with teachers. It is an essential section of my “Teacher Support Provider Binder” that I carry around with me everywhere.”
Vertical Coaching Cycles: Moving from All-Staff to Targeted Support
How do we get people to think about coaching cycles not as horizontal events, but as vertical strategic opportunities?
Jeffrey suggests that instead of starting with individual classroom visits, try a coaching cycle that goes from whole staff to small groups, to individualized support. He says this is usually a four- or five-week series. The newsletter acts as the opener for each stage: introducing goals, providing targeted examples, and prepping teachers for one-on-one support.
Here’s a sample of the vertical model Jeffrey described in our discussion. During the episode, he also shares an example of what this could look like in action!
Week 1 – Faculty
The principal introduces what everyone will be working on and has the coach give an overview. The first coaching newsletter is made for everyone.
Week 2 – Grade Level/Department
This week you customize the newsletters by grade, content, or department. Keep most of the content the same but tailor it to specific curriculum needs.
Week 3 – Personalized Support
You’re not writing a typical newsletter this week. Instead, you’re sending a personal email to three or four teachers that explains how this new thing we’re working on can fit in their classroom. This is where you get into classrooms.
Week 4- Celebration & Spotlight
Send a newsletter to all staff highlighting classroom success stories to celebrate progress and reinforce the value of the coaching cycle.
Approaching coaching cycles in this way means teachers are never caught off guard. They’ve seen the topic multiple times and know what supports are available. This progression warms teachers up and reduces friction, which leads to less time spent convincing them to let you in the door.
Be ready for anything with the Instructional Coaching Editable Binder Megapack!
It includes forms, templates, and everything you need to get organized for instructional coaching! Coach teachers and document your coaching work with these printable and editable tools. Grab the Instructional Coach Binder Megapack in my TpT Store!
Newsletters as Archivable Resources
With vertical coaching, you’re in classrooms every day. You’re meeting with groups and individual teachers. You end up in a cycle that keeps going and going. From all the different communications, you basically have your website built, emails written, and coaching cycles lined up.
Newsletters can become a resource over time if they’re useful and easy to find. Here are three tips Jeffrey shared during the episode:
1️⃣ Archive Your Newsletters: The newsletter, if done right, is something that can be archived for future use. Save your newsletter in Google Drive or another searchable platform. Start the year by showing staff how to make resource folders and search by key terms.
2️⃣ Make It Searchable: Use easy-to-search file and folder names so teachers can easily find what they need. This way, even if their inbox is a black hole, they can still find information.
3️⃣ Model What You Want to See: Use the same tools and platforms teachers are expected to use. This will help you become more proficient and inspire teachers to try it in their classrooms.
Turning Your Instructional Coaching Newsletter into Coaching Conversations
I hope this episode encourages you to see your instructional coaching newsletter as a cohesive tool. When thoughtfully designed, it can connect school initiatives with the day-to-day coaching work you’re doing alongside teachers.
Listen now to hear all of this engaging conversation!
Topics and Questions Discussed in Episode 286 – Turning Your Instructional Coaching Newsletter into Coaching Conversations with Jeffrey Bradbury
- Turning your instructional coaching newsletter into coaching conversations
- Why create a coaching newsletter
- Using newsletters as marketing and relationship-building tools that are aligned to school/district goals
- Writing newsletters that spark conversations and drive coaching cycles
- What goes in a coaching newsletter: Structuring it for maximum teacher engagement
- Vertical coaching cycles: Moving from all-staff to targeted support
- Differentiating communication to make every teacher feel seen and supported
- Building easy-to-search, archive-friendly newsletter libraries
- Aligning every newsletter to campus and district goals for maximum impact
About Jeffrey Bradbury
Jeffrey Bradbury is an ISTE award-winning digital learning strategist, educational broadcaster, public speaker, and the author of Impact Standards. As a founder of the TeacherCast Educational Network, he is passionately dedicated to empowering teachers, coaches, and school districts looking to make an impact in the classroom.
Turning Insight Into Action: Practical Steps You Can Take After Listening
Here are simple actions you can take today:
1️⃣ Join the Instructional Coaching Club
If you’re looking for ongoing coaching support, I would love to see you in the Instructional Coaching Club!
2️⃣ Download the FREE First 20 Days of School Checklist
If you’re gearing up for a new year or need a reset, grab the FREE First 20 Days of School Checklist to set yourself up for a successful, impactful year of coaching!
3️⃣ Grab the Editable Newsletters for Coaches & Administrators
Keep your faculty up-to-date with information about upcoming dates, reminders, best practices, professional development resources, teacher features, and more! This bundle includes 17 newsletters for coaches and administrators to send to their faculty. Get the Editable Newsletters for Coaches & Administrators here!
Ready to listen?
This post contains links to products from one or more of our advertisers. This means I may receive commissions for purchases made through links in this post when you click on links to those products. Thank you for your support!
Learn more
- Episode 284 – Help! I’m Not Trained as an Instructional Coach!
- Buzzing with Ms. B on Instagram
- Join My Facebook Group: Instructional Coaching with Ms. B
- FREE First 20 Days of School Checklist
- Jeffrey Bradbury Website
Helpful Resources
- Join the Instructional Coaching Club
- Editable Newsletters for Coaches & Administrators
- Editable Coaching Newsletter Templates for Instructional Coaching on TpT
- First 20 Days of Instructional Coaching Start Up Kit and Forms
- First 20 Days of Instructional Coaching Start Up Kit and Forms on TpT
- Instructional Coach Binder Megapack – Editable Forms, Calendars, Planning Tools
- Instructional Coaching Binder Megapack – Editable Forms, Documents & Tools on TpT
- Buzzing with Ms. B TpT Store
- The Confident Literacy Coach
- Impact Standards: Designing District Systems That Power K12 Learning by Jeffrey Bradbury
Listen on: Apple Podcasts, Spotify, or your favorite listening app

Thank you for listening to Buzzing with Ms. B: the Coaching Podcast. Want more coaching ideas
Check me out at buzzingwithmsb.com and on Instagram @buzzingwithmsb.
If you love the show, share it with a coach who would love it too, or leave me a review on iTunes! It’s free and it helps others find this show, too. Happy coaching!
Podcast produced by Fernie Ceniceros









